How Themis created a new and improved product video that captured new leads

As a former bank regulator and compliance officer, I know how frustrating compliance can be. Themis was born out of my frustrations. It's a next-generation governance, risk, and compliance platform that helps companies accelerate partnerships with vendors, banks, and fintech.

We’re a fast-growing startup without a sales team. Our priority is generating inbound leads from our live events, and product videos make this process much easier.

I wanted to update our product video so we could get the word out quickly and spend less effort hunting for deals.

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Handing off the details to Product Hype

Knowing that fintech thrives on hype videos and product marketing reels, it was crucial for us to update our existing video demo. Our product had more than 75% new features compared to this time last year, so we needed to change and polish much of the existing video content.

My goal, however, was the same: to demonstrate that Themis is more than just compliance software. It can help teams become agile and improve operational efficiency without increasing their size.

Product Hype understood, and that was the driving force behind our partnership. Compliance content can be complex, but Product Hype had the experience to help with our positioning and messaging. I’m extremely particular about our product explanations, but the Product Hype team offered suggestions that made it so much better, including content and ideas that didn’t initially occur to us.

As a startup, speed is everything and Product Hype easily matched our stride. We had very tight deadlines, and they delivered ahead of schedule. A day or two after giving feedback through Slack, we had an updated version ready for review. The team captured the exact sentiment I envisioned in a video that’s less than a minute long.

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Instantly generating fresh leads

Traditional compliance software is old, and I wanted to highlight Themis as something new and modern. Product Hype made this easy by adding real and demo product features. It wasn’t just a slideshow of animated images that many people use for their product videos. The energy, the color, the colorful graphics, and the bold words drove the message home.

We presented the final product for the first time to 100 executive bankers attending our new product launch. It was the first time they encountered Themis, and the 55-second video led to dozens of inbound leads and contracts.

At another event, we showed the video to 50 banks, only six of which were existing customers. More than half of these cold leads (25 total) reached out to schedule a meeting—simply from viewing our hype video.

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A breath of fresh air

We plan to partner with Product Hype for all our product feature videos. With so many new features on the horizon, these videos are the most impactful way to distribute the information to the market. The content brings a new energy to our company that ripples throughout the industry.

We’re in a new age of SaaS software, and we’re delivering unprecedented value. The best way to differentiate yourself is by building a better product and then highlighting it with a professional video. Having product videos has been a huge advantage for Themis. I don’t see the need to hire a sales team anytime soon because the product speaks for itself. Product Hype’s videos are the best distribution channel I could imagine.