Product Hype Blog

The Hidden Cost of 'DIY' Product Videos: Your PMM's Time Isn't Free

Stop measuring the cost of a product video by software subscriptions. Start tracking the real ROI killer: opportunity cost.

The ‘We Look Generic’ Problem: The One Visual Differentiator You Can't Skip

Stop using template stock footage and basic screen recordings—your video strategy is making you look like every other solution on the G2 grid.

The Quiet SEO Superpower Hiding in Your Product Videos

Stop treating video transcripts like an accessibility afterthought—they're a high-octane content strategy that makes your core product pages rank.

The Three-Screen Rule: How to Design B2B Video for Maximum Impact Across Different Channels

Stop making one-size-fits-all product videos. A strategic product video needs a dedicated plan for each of your three most critical B2B touchpoints.

The Silent Sell: 5 Ways to Make Your Product Video Unskippable When the Volume is Off

The real secret to performance is designing your B2B product video to convert in the 85% of cases where no one can hear a single word.

Text vs. Voiceover: The B2B Product Video Strategy That Actually Converts

The choice between a narrator and on-screen text isn't a toss-up—it's a high-stakes decision that dictates your video's platform, attention span, and conversion rate.

The 3 Psychological Triggers That Turn Product Videos Into Urgency Machines

Stop making product videos that explain your software and start making videos that trigger action with deliberate, strategic motion design.

The 5 Things That Make a Winning Product Video Unskippable

Stop making "demos." Start making strategic assets that convert.

The Definitive Breakdown of Product Demo Fatigue (And How Motion Design Solves It Instantly)

Your best features are being muted by the one thing everyone in B2B is doing: another long, low-energy screen-share.

The 6 Costly Product Video Mistakes B2B Marketers Make (And How to Fix Them)

Stop wasting budget on product videos that bore your prospects—these are the strategic pitfalls that kill conversion and credibility.

Where to Put Your Product Video to Make It Count

Your product video is a Swiss Army Knife, not a one-time asset. Use these 3 pillars to get the most out of it.

The Product Video Encyclopedia: Why You Need to Think Beyond a Single Hero Video

Stop using a single video for every marketing need. Build a dynamic library of scroll-stopping videos that educates, converts, and scales.

The Secret Weapon Your Sales Team Is Missing (It’s a Video)

Product videos aren't just for marketing campaigns. They're a killer sales enablement tool that can speed up your sales cycle and close more deals.

The Product Video Email Strategy That Drives Clicks

Stop slapping videos into your emails and start using motion to drive conversions.

The B2B Marketer's Checklist for a High-Impact Product Video Launch

Stop hoping your product video goes viral. Start preparing for it to succeed.

Why Product Videos Aren't a "Nice-to-Have" for Complex Products

For SaaS and Cybersecurity companies, a great product video isn't just a marketing asset—it's the front door to a new customer.

The Product Launch Video Is Done. Now What?

Stop treating your launch video as a single asset. A smart distribution strategy is what turns it into a full-funnel marketing engine.

From One-and-Done to Always-On: How to Turn Your Product Video into a GTM Engine

Your product video shouldn't just be a shiny new toy unveiled at launch. It should be a persistent, powerhouse engine driving your Go-to-Market strategy across every stage of the funnel.

Why You Need a Motion System, Not Just a Motion Asset

Stop chasing one-off animations and start building a scalable, consistent video presence that drives real results.

Don’t Let Your Video Die on a Landing Page: 7 Ways to Put It to Work

Your product video isn’t a static asset. It’s a dynamic sales tool that deserves to be seen, shared, and leveraged across every channel.

Why ‘Launch and Forget’ is Killing Your Video Performance

You poured resources into that killer product video. Don't let it gather dust after hitting publish.

Your Product Video Is Boring. Here’s How to Fix It in the First 5 Seconds.

If your product video isn't hooking viewers instantly, it's losing you opportunities. Here’s how to make those critical first five seconds unskippable.

Stop Treating Product Video Like a Side Project (It's Your Funnel's Secret Weapon)

From Afterthought to Asset: Integrating Product Video for Maximum ROI

If Your Product Video Starts with a Logo Animation, You're Doing It Wrong. Seriously.

Your Logo Intro is Killing Your Product Video. Here's Why.

Why Your Demo Video Feels Like a Webinar (And How to Stop the Snoozefest)

Stop the Demo Snoozefest: Make Your Product Video Unforgettable.

SaaS product videos that grab & keep attention.

Product Hype is a motion design agency for SaaS & Cybersecurity marketers. We make product videos that stop the scroll, excite prospects, and elevate your product.