How Fiscal Advocate stopped the scroll with a single product video

While product videos have always been a great idea, they don’t always capture the feel of the product being presented. A standout product video showcases a product in a way that resonates with viewers.

With a business as tech-forward as Fiscal Advocate, there’s little room for anything less than cutting-edge for their tech-savvy audience.

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A product video for the modern world

Fiscal Advocate is a tech-enabled strategic planning company designed for professional service firms. Our flagship product is EngineBI, a budgeting software designed to assist with decision-making processes such as revenue allocation, forecasting, and benchmarking.

We’ve built an amazing product and wanted the world to know about it. We knew creating a video was the way to go, so my first step was to find a product video producer — and I was pretty picky. As someone who’s worked in marketing and produced many videos, I know how hard it is to create a proper first cut without making anything feel cheesy or out of place.  

I wanted something that differentiated us from our competitors while also announcing to the world what we do, why we do it, and how we serve our customers. We didn’t have to look far.

We partnered with Testimonial Hero to produce testimonial videos of happy clients who’ve worked with Fiscal Advocate or licensed EngineBI. The experience with Testimonial Hero was so amazing that it made perfect sense to try Product Hype. Having two sister companies that produce such great products with such an easy process? It’s a no-brainer, and the experience impressed me.

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A seamless process that exceeded expectations

Working with Product Hype was one of the smoothest processes ever. 

I get a little nervous about first-time collaborations, but the Product Hype team nailed the script on the first try. There was only one iteration before we got to the final product. The video editing process was also fast and easy. It took weeks — not months — to receive the completed product, which exceeded my expectations. 

I couldn’t be happier with the animation and audio quality, and working with everybody on the team couldn’t be more delightful. The team took great care to accurately reflect our brand and incorporate our messaging, and the result is a cutting-edge asset that’s an authentic representation of our product.

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Creating trust in our brand from day one

I live on LinkedIn, so I know we have video content that prospective and existing clients will stop and watch instead of scrolling past. That’s powerful.

Our Product Hype video has already had a massive impact. It’s a critical component of our ongoing marketing strategy across social media, our website, and our weekly newsletter. Anyone watching will feel more confident trusting Fiscal Advocate and licensing EngineBI. 

It’s time to move away from tired product videos and talk about products more meaningfully. To do this practically instantly, there’s no better solution than Product Hype. Thousands of prospective and existing clients will see our video, and thanks to Product Hype, we’re putting our best foot forward.